GRABBIT INTRODUCES BUS STRAP ADVERTISING
By Adnews Staff
Grabbit Transit Media of Oakville, ON has begun selling advertising space on the passenger assist straps of transit vehicles. According to Michael Klinck of Grabbit, the company is discussing with a "large media company" the possibility of conducting a pilot project this fall in the western U.S. Klinck said the idea came from his partner Scott Strong, who saw similar advertising in Japan.
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