GENERAL MILLS PUTS OLYMPIC ATHLETES ON CEREAL PACKAGING
By Adnews Staff
General Mills Canada of Mississauga began distributing Olympic edition Cheerios boxes and other product packaging in Canada yesterday. The special edition designs use images of seven Canadian athletes sponsored by General Mills: Mark Boswell, Alexandre Despatie, Perdita Felicien, Emilie Heymans, Joanne Malar, Mike Mintenko and Jill Savage. The athletes will also be displayed on the packaging of Oatmeal Crisp, Cheerios Snack Mix, Bugles and Nature Valley Granola Bars. The cereal boxes also display biographic information on each person. Public relations for General Mills are handled by Optimum Public Relations of Toronto.
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