SONY OF CANADA BEGINS SALES PROMOTION
By Adnews Staff
Sony of Canada will begin a promotion called the "Guide to Roughing It" at Canadian Sony Stores today. The sales promotion will run until Aug. 1 Customers who purchase certain Sony portable audio products will receive gift cards and CD holders. The offer is being promoted with email ads to existing Sony Store customers and with public relations from Strategic/Ampersand of Toronto. Sony of Canada operates approximately 70 Sony Stores.
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