BMW TO HOLD MINI OPEN HOUSE
By Adnews Staff
Mini Canada, a division of BMW Group Canada of Whitby, ON, will conduct a promotion called the "Mini Convertible Open House Tour" from June 16 to July 27. Two samples of the new convertible will be put on display at a series of Mini Canada retailers nationally. A Mini Cooper S will also be available for test drives. The convertible will go on sale in the fall. The tour, which was organized by Jump! Creative of Toronto, will be followed by a media campaign to promote the retail launch of the car. Advertising for the Mini is done by Taxi of Toronto. Media buying is done by Gaggi Media of Toronto.
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