DAIRY QUEEN PROMOTES FLAMETHROWER, MOOLATTE
By Adnews Staff
Dairy Queen Canada of Burlington, ON is promoting a new spicy hamburger and a line of ice-blended coffee drinks. The burger, called the FlameThrower, comes with pepper jack cheese, jalapeño bacon and Tabasco Chipotle mayonnaise. It went on sale for a limited time last month. The MooLatté coffee drinks will will come in three varieties when they go on sale on June 28: Cappuccino, Mocha and French Vanilla. Both items are being promoted with television commercials created by Grey Worldwide of Toronto. The FlameThrower ad was released last month. in it, a man tries to put out a fire by blowing on it, but he finds that the burger he ate has caused him to breathe flames. The MooLatté ad with break on June 28. In it, a woman refuses to give back the drink she chose in a taste test. Public relations for Dairy Queen are handled by Media Profile of Toronto.