COMMUNICATIONS GROUP MAKES DEAL WITH LEWIS
By Adnews Staff
Toronto-based The Communications Group and Lewis of San Diego, CA have formed a North American reciprocal client servicing pact called the Gateway Alliance. Its aim is to provide public relations in Canada for Lewis clients and in the U.S. for The Communication Group clients. According to the agencies, the agreement outlines expected service standards for mutual clients, promotes transparent billing and eliminates competitive elements common in international co-ordinated PR campaigns.
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