FORD, HOME HARDWARE HOLD TRUCK CONTEST
By Adnews Staff
Ford of Canada and Home Hardware have begun a national contest called "Keep on Truckin'." The retail contest, which began in April, will give away three 2004 Ford F-150 trucks. Entrants must submit a ballot at a Home Hardware store, of which there are approximately 1,000 in Canada. In-store contest materials direct customers to the Ford.ca Web site to get an electronic test drive voucher. Those who take the voucher to a Ford dealership for a test drive, will be entered in a draw for a $2,500 Home Hardware shopping spree. The contests will end on June 19. The concept was developed by KCS Marketing Group.
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