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TORONTO ZOO PROMOTES ZELLERS DISCOVERY ZONE

The Toronto Zoo is promoting a new interactive attraction called the Zellers Discovery Zone with a campaign from Lowe Roche of Toronto. The 30-second commercial depicts the training program of a prairie dog character named P. Dogg as he gets ready for the opening of attraction. The ad shows the character working out around the city of Toronto. The campaign began at some Cineplex theatres last week. The television campaign will begin on June 21. Supporting print and radio ads have also been created.

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