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TOSHIBA BEGINS TABLET PC CAMPAIGN

Toshiba of Canada, based in Markham, ON, has begun a new advertising campaign for its Tablet PC wireless notebook called "No More Lost Ideas." The campaign consists of three print ads depicting scenarios in which someone has lost an idea. In one ad, the writing on a person's hand becomes smudged. In another, a piece of paper is destroyed in the laundry. The ads are running in magazines and newspapers including National Post Business, Canadian Business, Maclean's, L'actualité, National Post, The Globe and Mail and Les Affaires. The campaign began earlier this month and will run until July. The advertising was created by ACLC Advertising of Toronto.

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