BANK OF MONTREAL, WESTJET AND AIR MILES TO RELEASE BRANDED MASTERCARD
By Adnews Staff
Bank of Montreal, WestJet and The Loyalty Group, operator of the Air Miles loyalty program, have reached an agreement to market a tri-branded MasterCard. No details of program are available. WestJet will add its name to the bank's Mosaik MasterCard. The new credit card will be aimed at personal and small-business customers. Users will receive Air Miles and WestJet-related benefits. The card will be introduced later this year, accompanied by special offers. The Mosaik MasterCard allows users to choose the rewards, features and rates they want. WestJet is a Calgary-based airline that serves 24 cities in Canada. The members of the Air Miles program collect loyalty points from Canadian sponsors which can be redeemed for entertainment, merchandise and travel rewards.