BERLITZ CANADA HIRES EURO RSCG BRANN AND STRATEGIES MARKETING
By Adnews Staff
Berlitz Canada of Toronto has hired two firms as joint national agencies of record: Euro RSCG Brann, based in Toronto, and Stratégies Marketing Direct, based in Montreal. The two agencies have been pitching together since the summer of 2003. This is their first large account win. Berlitz Canada operates nine language training centres in Canada. It is a subsidiary of Berlitz International. The company's new agencies will work to consolidate its position as the market leader in language training. "The fact that Euro RSCG Brann and Stratégies Marketing Direct can simultaneously serve us in both Toronto and Montreal was important to us," said Berlitz Canada managing director Darryl Simsovic. "In addition, of all the agencies who were invited to pitch, they were the ones who most clearly demonstrated a detailed understanding of our business."