AUTO GLASS RETAILER PROMOTES MOBILE SERVICE
By Adnews Staff
Montreal-based Belron Canada is preparing to promote a new mobile service offered by its Standard AutoGlass and Lebeau Vitres d'auto chains. The service, offered in the Greater Toronto Area and Montreal, will replace auto glass where a vehicle is located. A radio and billboard campaign by LG2 and public relations by National Public Relations will promote it. The radio ads will describe the service as hassle-free and time saving. The billboards will promote the mobile aspect of the service. The advertising will break March 8 and run in Toronto and Montreal until June 15.
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