RONA TO SPONSOR MULTIPLE SCLEROSIS BIKE TOUR
By Adnews Staff
Rona has signed a sponsorship deal with The Multiple Sclerosis Society of Canada. The one-year, $200,000 sponsorship makes the Quebec home improvement retailer the title sponsor of the 2004 MS Bike Tour. The Bike Tour is one of four core fundraising events the society holds each year, according to Deanna Groetzinger, vice-president of communications for the organization. Since 2000 Rona has been the presenting sponsor of the Bike Tour in Quebec. As part of the new agreement, this year's event will be re-named the Rona MS Bike Tour. The initiative will begin in Calgary on June 12 and continue until early fall. Nineteen tour stops will take place, in locations including Toronto, Edmonton, Vancouver, Regina and Laval. The society's other fundraising events include the Super Cities Walk, an in-school read-a-thon and the carnation campaign.