MEDIA TOWER UNDER CONSTRUCTION AT TORONTO EATON CENTRE
By Adnews Staff
An 18-storey media tower is currently under construction at the Toronto Eaton Centre. The tower is being constructed by mall owner Cadillac Fairview. It is expected to be completed by November 2004. Design, marketing, operation and sponsorship sales will be managed by Outdoor Broadcast Network of Toronto. Three category-exclusive sponsorships will be sold. Bell Canada is the first advertiser to sign a sponsorship agreement. When completed the tower will include two 40 by 60-foot TriVision displays, one 40 by 30-foot high definition LED screen, a 40 by 8-foot news ticker and 50 scrolling panels that measure 4 feet by 6 feet. Combined the panels will create a 40 by 30-foot image.
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