COUNCIL PROMOTES FINANCIAL PLANNING
By Adnews Staff
Financial Planners Standards Council is running a weekly radio "Ask the expert" phone-in talk show. The one-hour program features two financial planners who answer questions and talk about financial planning. Outdoor transit posters that ask "Money Talks - Are You Listening" are promoting the radio show. The posters are running in Toronto, Ottawa and Vancouver. The radio program is airing on MOJO in Toronto, CFRA in Ottawa and CFUN in Vancouver until the end of February. The Council is also running full-page ads in national lifestyle and business magazines. The print executions features individual CFP professionals. The tagline is "Take the next step." Advertising was created by Clique of Toronto. Media buying was done by Walker Media of Oakville, ON and media relations are being handled by Chadnick Communications, also of Toronto.