CADBURY ADAMS RELEASES NEW HALLS COMMERCIALS
By Adnews Staff
J. Walter Thompson of Toronto has created two new television commercials for Halls throat lozenges, produced by Cadbury Adams. The ads are part of a new campaign that about how people feel about coughing. The two 15-seconds ads run back to back as a 30-second ad. The first ad, called "Bus," shows a coughing man at the front of a bus with the rest of the riders huddled in the back. In the second ad, called "Babies," a night cleaner with a cough wakes up a nursery of sleeping babies. A three-second tag at the end of the ad promotes launch of Halls Mentho-lyptus gum.
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