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PREMIER BRANDS BREAKS FIRST CONSUMER ADVERTISING FOR CADBURY BISCUITS

By Adnews Staff

Premier Brands of Toronto has begun a national outdoor advertising campaign for Cadbury Biscuits. This is the first consumer advertising campaign for the cookie brand in Canada. The creative, from BrainStorm Group of Toronto, depicts chocolate covered biscuits. The text reads, "Biscuits dipped in pleasure." In-store displays are also in use.

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