HGTV READIES HOLIDAY IMAGE CAMPAIGN
By Adnews Staff
HGTV will begin a holiday image campaign on Monday. Outdoor, print and on-air ads featuring HGTV personalities will run until the end of December. The billboards will be installed in Toronto, Calgary, Edmonton and Ottawa. Station murals will be used in the Vancouver Sky Train and posters will run in Toronto-area Go Train cars. The print advertising will run in the December issues of several consumer magazines, including Canadian Living, Style at Home and Time. Television commercials for a number of HGTV holiday episodes will air on that station. The creative uses the HGTV light bulb logo, which has appeared in the network's holiday campaigns for several years. The outdoor and print advertising were created by FCB Toronto. The TV ads were created by Alliance Atlantis.