STAPLES BUSINESS DEPOT ASSIGNS BROADCAST MEDIA ACCOUNT TO M2 UNIVERSAL
By Adnews Staff
Office supply retailer Staples Business Depot, based in Markham, ON, has awarded its broadcast media planning and buying to M2 Universal. The assignment will begin in February 2004, the start of the retailer's fiscal year. M2 won the account in a competitive review. The incumbent firm, Genesis Media, and two other unknown firms, were also considered in the final round, according to Doug Laphen, vice-president of marketing for Staples Business Depot. The account includes television and radio media management for the chain's 220 stores in Canada.
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