SUBWAY TO SPONSOR CFL
By Adnews Staff
Sandwich chain Subway Restaurants has entered a national sponsorship agreement with the Canadian Football League. No financial details are available. Subway will receive exclusivity and national promotional rights in the submarine sandwich category. The company will use in-store materials to promote its sponsorship of the league to consumers. Subway will also have a presence during CFL broadcasts on CBC. This is Subway's first Canadian sponsorship. The company is based in Milford, CT.
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