CORUS PLANS FREE MOVIE SATURDAY PROMOTION
By Adnews Staff
Toronto-based Corus Entertainment is preparing a promotion called "Free Movie Saturday" in support of its western Canada pay TV service Movie Central. On Nov. 1. between 2:00 p.m. and 2:00 a.m. most of the company's customers will receive free access to six Movie Central movies intended to represent the range of programming on the service's channels. These channels include adventure channel Adrenaline Drive, mystery channel Shadow Lane, light entertainment channel Heartland Road, classics channel Encore Avenue and comedy channel Comic Strip. The initiative is being promoted with one million teaser postcards and a more limited direct mail campaign from Bimm Communications of Toronto, television and print materials from MacLaren McCann West of Calgary and radio created by Corus.