BC INSTITUTE OF TECHNOLOGY BEGINS WHAT COULD HAVE BEEN CAMPAIGN
By Adnews Staff
Wasserman & Partners Advertising of Vancouver has created a new advertising campaign called "What could have been" for the British Columbia Institute of Technology. The multimedia effort broke last month. Its goal is to increase awareness of the programs offered by the school. The polytechnic institution has six program areas: Health Sciences, Business and Media, Computing and Electronics, Trades, Engineering, and Applied and Natural Sciences. The campaign's two 30-second radio commercials, transit shelter ads and newspaper ads are aimed primarily at high school students and employees wishing to acquire or upgrade skills. The creative uses the copy, "The path you choose can make all the difference." The advertising will run through the school year.