NEW SOFTWARE FOR MEDIA PLANNING
By Adnews Staff
A company based in Pittsburgh will be introducing a program for personal computer networks this summer that it says "provides media planners more freedom and flexibility than ever before in creating and implementing media plans." Management Science Associates (MSA) calls the new program ADlantis. It is a client-server system with five modules: Objectives and Strategies, Plan Manager, Group Manager, Information Center and System Administrator. MSA has been operating since 1963. Its four main business areas are media and cable network services, data management and warehousing, analytic consulting services and custom workflow integrations.
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