MUCHMUSIC BEGINS VJ SEARCH
By Adnews Staff
MuchMusic will begin a "MuchMusic VJ Search" on Oct. 7. The initiative will include a tour of malls, colleges and universities in 14 Canadian cities. Participants will audition in front of a live audience. The audition will be recorded and submitted for judging by a panel that will select a group of semi-finalists. The semi-finalists will travel to Toronto for a two-day competition in January. The winner will join MuchMusic as an on-air personality. A national campaign consisting of radio, television, outdoor and on-campus advertising is being used to promote the search. This advertising was created in-house. The tour is being produced by CIM Tactix of Toronto.
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