SPRINT CANADA PROMOTES IP ENABLED SOLUTIONS
By Adnews Staff
Sprint Canada is promoting the the introduction of a new product line called IP Enabled Solutions with advertising and public relations. IP Enabled Solutions is a collection of integrated access services. This is the second product Sprint has promoted with its "Red is Smarter" marketing campaign. A two-page, vertical ad created by Wings & Ink will run in trade publications and in The Globe and Mail and La Presse newspapers. "The contact sport visual presents the image of feeling beaten up, which many of the IT community feel in relation to their data network problems," said Wings & Ink president André Leclipteaux. The advertising broke in newspapers yesterday and will appear in magazines including Canadian Business, Network World and Computing in Canada in October. Wings & Ink has also created a direct mail piece that will go out during the week of Oct. 6. The piece will be sent to a list of head offices in Canada. Public relations for IP Enabled Solutions are being provided by Stark Communications of Toronto.