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WAL-MART BEGINS SAM'S CLUB MEMBERSHIP DRIVE

Wal-Mart Canada of Mississauga has launched a membership drive for Sam's Club. The retailer will open its first four warehouse stores in Canada this fall in Pickering, Richmond Hill, Vaughan and Toronto. The membership drive is taking place at four temporary centres located close to the future store sites as well as in 20 Toronto Wal-mart stores. For each membership sold prior to the opening of the stores, one dollar will be donated to the Children's Miracle Network. The effort is being promoted with public relations from National Public Relations of Toronto. Advertising for Sam's Club will be done by Allard Johnson Communications.

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