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GILLETTE READIES PROMOTION FOR NEW RAZORS

Gillette of Boston will promote the release a new Mach3Turbo razor this fall. The Mach3Turbo Champion will go into distribution next month. It will be promoted with print and broadcast advertising created by BBDO New York. Gillette will also release two new shavers in the spring 2004: the Venus Divine and the Sensor3. According to the company, the Venus Divine has an improved blade coating, microfins and lubricating strips. Print and broadcast advertising, in-store communications, promotions and direct marketing will support the April release of this shaver. The Sensor3 refillable shaver will come in a two-bladed and a new three-bladed variety. The March introduction of this product will be supported with advertising and trial-building programs. Advertising for the Venus Divine and Sensor3 will also be done by BBDO.

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