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MOTOMEDIA INTRODUCES VIDEO DISPLAY SERVICE

Motomedia Advertising of Woodbridge, ON has begun selling video display advertising through a new service called POPMedia. Sixty screens have been installed in Gateway Newsstands and 24 Hr. Hasty Markets in Toronto. The 17" screens, positioned near the cash registers, display video advertisements and a news feed. Advertisers can optionally place a logo on-screen below the news feed for 60 seconds. Some locations also have a second 30" screen positioned to be viewed by pedestrians. A national rollout of the service will begin in September in International News and Gateway Newsstand locations.

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