CANWEST BREAKS NATIONAL POST CAMPAIGN
By Adnews Staff
Winnipeg-based CanWest Global Communications has begun a marketing campaign for the National Post newspaper called "Your Canada. Your Post." The campaign was created and executed in-house. Ten- and 15-second television spots depict rural and city scenes. Point-of-sale signage and box cards displaying location-specific creative have been produced for each major market covered by the campaign. Fifteen-second commercials depicting "True Canadians" and print ads featuring business and community leaders speaking about Canada are also in use. The campaign will continue to run with changing creative for several months.
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