MILLER BEGINS PURE NIGHTS OUT CONCERT SERIES
By Adnews Staff
Miller Brewing Company has begun a series of concerts in the U.S. called "MGD Pure Night Out" to promote Miller Genuine Draft. Toronto-based The Hive Strategic Marketing created the program name and designed point-of-sale materials. The initiative began on June 24 with performances by Trapt & Seether and Smile Empty Soul. Concerts were held in San Francisco on June 25 and Chicago on July 1. Cyprus Hill will perform later this month.
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