POWERADE BEGINS THIRST FOR SOCCER PROGRAM
By Adnews Staff
Toronto-based TrojanOne has developed a touring program for Coca-Cola's Powerade sports drink called "Thirst For Soccer." The program involves an inflatable soccer field, a sampling tent and a tournament information board. Later this summer a fundraising effort through the sale of T-shirts will be added. The program made its first stop in Richmond Hill, ON on May 10. The setup will visit at 90 Canadian soccer tournaments this summer. Four teams at each tournament will be selected as "possessing an overwhelming desire to compete" and will receive "Thirst For Soccer" T-shirts. All the competing teams will receive badges and coupons.
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