PROCTER & GAMBLE TO PROMOTE CREST NIGHT EFFECTS
By Adnews Staff
Toronto-based Procter & Gamble Canada will introduce a new tooth whitening product called Crest Night Effects in July. The gel is applied to teeth before bed and brushed off the next morning. Each package contains 14 gel packs and 14 disposable applicator brushes. Public relations for the launch of product are being handled by Advance Planning/MS&L of Toronto. Advertising will be done by Saatchi & Saatchi. Last year P&G released a tooth whitening product called Crest Whitstrips, which are gel-coated transparent strips intended to be worn twice a day for 30 minutes at a time.
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