SPIN MASTER BEGINS AIR HOGS VAN TOUR
By Adnews Staff
Toronto-based toy maker Spin Master Toys will begin an Air Hogs Van tour today. The CBC, Toys 'R' Us, Altitude is Everything, U.S. Space and Rocket Center and The U.S. Centennial of Flight Commission are also involved with the tour, which will coincide with the 100th anniversary of powered flight. Air Hogs is a line of flying toys manufactured by Spin Master. During the tour four vans will travel Canada and the U.S., stopping at air shows, Centennial of Flight Celebrations and Toys 'R' Us stores. A contest will also be held in Canada. Marketing support will include on-air and online promotion by the CBC, public relations activities, local radio promotion at tour stops and promotion by individual air shows. CBC will also broadcast live from the tour during its weekday Infomatrix block of programming. The promotion will run until Sept. 9.