BRUNET READIES SUN PROTECTION INITIATIVE
By Adnews Staff
Quebec drugstore chain Brunet will begin a sun protection initiative in its 94 stores on Saturday intended to raise public awareness of proper sun protection. During the promotion Brunet pharmacies will distribute free samples of Ombrelle SPF45 sunscreen. An information insert about how the sun affects the skin will be distributed with a Brunet circular this weekend. The awareness effort will also include radio ads that will break on Saturday and run for one week on Quebec stations. The radio ads and the insert were created by BBDO of Montreal. Brunet ran a similar initiative in April to promote dental health month. During that promotion, 25,000 travel toothbrushes were given to customers to increase awareness of the importance of dental hygiene.