CIRIS INTERNATIONAL BROADENS SERVICES
By Adnews Staff
Toronto-based investor relations agency Ciris International has broadened its services to include public relations, branding and design. The 12-year-old firm will operate three practice groups: Ciris Public Relations, headed by Jeff Lake, Ciris Branding & Design, headed by Mary Alice Carroll, and Ciris Investor Relations, headed by Robin Sundstrom. The agency's managing partner is Daniel Mothersill. The PR group will offer consumer and event marketing, sponsorship support, media relations and media training. The design group will handle brand identity programs, direct mail, multimedia and Web site design. The investor relations group will specialize in financial marketing, corporate communications, road shows and annual reports. All three groups will provide strategic counseling and management consulting. "There's a real need in Canada for a senior international communications agency will this level of expertise," said Mothersill. "We want companies to carefully evaluate the return on investment they're getting from their current communications initiatives. Our business model is based on delivering value and results."