WORKOPOLIS BEGINS QUEBEC CAMPAIGN
By Adnews Staff
Online job site Workopolis is preparing a new campaign for Quebec. The campaign, called "Really like your job," will include print, radio and television advertising. It was created by Montreal-based Diesel. The creative depicts people whose enthusiasm for their jobs extends into their personal lives. In one 30-second television commercial, a woman at a hockey game cuts the hair of the man seated in front of her. Her name and occupation appears in a freeze frame. A voiceover says, "Really likes her job." In one print ad, a woman stands in front of a graffiti-covered wall that she has corrected for typographical errors. The copy reads, "Christine Larose, French Teacher, Really likes her job." The advertising will run through 2003. Public relations for Workopolis are handled by Environics Communications of Toronto.