COOPERVISION CANADA PROMOTES PROCLEAR CONTACT LENSES
By Adnews Staff
CooperVision Canada is promoting its Proclear Compatibles contact lenses with a new communications campaign created by Holmes and Lee of Toronto. CooperVision is a contact lens manufacturer based in Markham, ON. Its Proclear Compatibles lens are designed to retain water in the wearer's eye. Outdoor advertising in the form of billboards will begin on Monday, followed by video boards, print ads, cinema ads and elevator advertising. The campaign will run nationally with an emphasis on Toronto. The creative depicts a 3,000-year old Egyptian mummy with open eyes. The copy reads, "Proclear Compatibles. The contact lens that keeps you eyes moist." The advertising is being supported with a Web site at <http://www.proclear.ca>, also developed by Holmes and Lee. The site is intended to facilitate the ordering of Proclear lenses. Media planning and buying for the campaign was done by Media Experts of Toronto.