AXA CANADA HIRES REPUBLIK
By Adnews Staff
Montreal-based insurance company Axa Canada has appointed Republik of Montreal its advertising agency of record. Republik was one of three agencies vying for the account. The others were BBDO and Palm Publicité Marketing, both of Montreal. According to Rejane Legault, vice-president of communications for Axa, the company was satisfied with the work done by incumbent Saint-Jacques Vallee Young & Rubicam for the past ten years, but wanted to see what else was available to them. Republik will work with Touché Media for media planning and buying activities. In 2003 Axa's advertising will support a new product exclusive to Quebec. No further details are available at this time.
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