GJP DESIGN CREATES LEASING KITS FOR RIOCAN
By Adnews Staff
GJP Design, a division of Toronto-based Gee, Jeffery & Partners Advertising, has completed a re-design of RioCan Real Estate Investment Trust's leasing program kit. The piece promotes RioCan's approximately 67 Canadian properties to current and potential retailers. The kit contains maps, photographs and other information in a shopping-bag-shaped package. The assignment was completed earlier this fall. However, GJP Design is also involved in ongoing updates to the kit and to the leasing section of RioCan's Web site at <http://www.riocan.com>. "We are extremely pleased with the end result," said Correna Craig, director of marketing at RioCan. "The new kit is easier to handle, looks great and has been receiving positive comments from retailers and the industry."