MOLSON BEGINS LEAFS ALUMNI COLLECTIBLES PROMOTION
By Adnews Staff
Montreal-based Molson began a promotion this week for Molson Pleasure Pack Toronto Maples Leafs Alumni collectible cans. Exclusive to the Greater Toronto Area, during the promotion one collectors' edition 473 mL tall boy can will be included in each Molson Pleasure Pack. These packs consist of 12 bottles of Canadian and 12 bottles of Export. Specially marked packs with cans depicting Johnny Bower, Rick Vaive, Darryl Sittler and Lanny MacDonald began rolling out this week. In the new year cans depicting Mike Palmateer, Bob Baun, Tiger Williams and Borje Salming will be released. The promotion will run until March 23, 2003. It is being supported with radio, television and print advertising created by Bensimon Byrne D'Arcy and with online activities at <http://www.iam.ca> created by Nine Dots. Public relations for Molson are handled by Thornley Fallis Communications. All of these companies are based in Toronto.