BE WELL NOW CENTRE HIRES POINTMAN
By Adnews Staff
The Be Well Now Centre in Toronto has hired Pointman Public Relations as its first agency of record. The centre promotes a pain treatment called the Bowen Technique. Pointman received the assignment through a referral. A public relations campaign to introduce Be Well Now is now running in the Greater Toronto Area. In the future it will expand into the rest of Ontario and then the rest of the country. An advertising campaign for the centre is planned for the new year. Radio creative will be developed by Toronto's Pointman Productions. Pointman Public Relations is a separate company founded by Pat McCaully, who joined Pointman Productions as a partner earlier this year.
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