HOCKEY NIGHT IN CANADA AND HOME DEPOT HOLD CONTEST
By Adnews Staff
CBC's Hockey Night in Canada and home improvement retailer The Home Depot have begun a joint marketing initiative called the "Home Ice Advantage." The contest began on Dec. 1. Contestants enter by building a backyard rink and sending in a photograph and essay about it. One winner and rink will be selected and featured on CBC's Hockey Day in Canada on Feb. 15, 2003. Alternatively, contestants can enter by submitting an essay on the subject of how a new outdoor rink would positively impact their community. One winner will receive a new outdoor rink. Secondary prizes packages will also be disbursed. The contest is being promoted with a 30-second television commercial on CBC and with signage in participating Home Depot stores nationally. The contest concept and the supporting materials were created in-house.