ASTRAL MEDIA OUTDOOR ADDS ADVERTISING FACES
By Adnews Staff
Astral Media Outdoor has added two new billboard structures to its collection of advertising faces. Installation of the structures, which are located along Lakeshore Boulevard West in Toronto, was completed last month. They consist of square double-faced backlit boards that measure 20' x 20'. They are located at two entrances to the parking lots of the amusement park Ontario Place. Currently one board promotes Astral's pay television service The Movie Network, while the other advertises Ontario Place's 2003 season pass. The boards are positioned to target commuters as they drive into or out of the city's downtown core. Astral 3,500 advertising faces are located in Quebec, Ontario, Alberta, British Columbia and Ohio.