L'OREAL BEGINS OUTDOOR BRANDING CAMPAIGN
By Adnews Staff
Montreal-based L'Oréal Canada has begun a branding campaign for its L'Oréal Paris brand. The creative appears on Cieslok Media's new outdoor display located on the roof of the Stollery's building in Toronto. The display consists of two 14' x 24' backlit signs, one 14' x 24' board and a curved board which measures 14' x 14'. Three of the ads display the L'Oréal Paris name and the images of company spokespeople Milla Jovovich, Natalie Imbruglia and Noémie Lenoir. The fourth board displays the headline, "Beauty born of science," and the tagline, "Because you're worth it." Future executions will promote the products in the line, which includes haircolour, haircare, skincare and cosmetic items. Advertising for L'Oréal is done by Marketel of Montreal. The company's media agency is Optimedia of Toronto. Cieslok's new display was designed by Kramer Design Associates of Toronto.