CANADIAN OPERA HOUSE FOUNDATION HIRES ECHO
By Adnews Staff
The Canadian Opera House Foundation has appointed Echo Advertising + Marketing of Toronto the agency of record for a capital campaign to support the construction of the Four Seasons Centre for the Performing Arts. Echo will be responsible for the strategic and creative direction of the campaign materials. The campaign has already received a land donation from the Ontario government, a $25 million commitment from the Canadian government and $20 million from the Four Seasons Hotels and Resorts as naming donor.
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