EAST SIDE MARIO'S BEGINS LASAGNA PROMOTION
By Adnews Staff
East Side Mario's began a six-week promotion called "Love That Lasagna" yesterday. It is being supported with a five-week national advertising campaign created by Top Advertising of Toronto. Television advertising includes a 30-second commercial in which a man recites a poem about his lasagna special to his friends. East Side Mario's operates 81 restaurants in Canada. Public relations for the chain are handled by Thornley Fallis Communications of Toronto.
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