MAPLE LEAF, COLUMBIA TRISTAR BEGIN SPIDER-MAN PROGRAM
By Adnews Staff
Maple Leaf Consumer Foods and Columbia TriStar Home Entertainment are supporting the Nov. 1 release of Spider-Man on video and DVD with a joint promotional program. Until Dec. 31, customers who participate in the program will receive a rebate of $3.00 on the purchase of the Spider-Man video or DVD. Customers receive the rebate by entering a PIN number at the <http://www.topdogsrfun.com> Web site. The numbers are printed on packages of Maple Leaf Top Dogs. Entrants can also instantly win prizes including a Sony VAIO computer, an Xbox Spider-Man package and a Spider-Man movie poster. The contest is being supported with theatre advertising in Famous Players locations during November, with in-store materials and with 400,000 on-pack stickers. The promotion and supporting advertising were created by Lyton Promotions. Public relations for Maple Leaf are handled by Fleishman-Hillard.