BEST BUY PREPARES PROMOS FOR FIRST CANADIAN STORES
By Adnews Staff
Best Buy Canada Ltd. of Burnaby, BC will promote the opening of its first seven locations in Canada with special activities and a free concert in Toronto. The electronics, computer and appliance retailer will hold ribbon-cutting ceremonies, in-store celebrity appearances and gift bag giveaways on the weekend of Oct. 25 to Oct. 27 at the seven new stores, which are located in the Greater Toronto Area. A concert by the band Our Lady Peace will take place at the Air Canada Centre on Nov. 1. The first 500 tickets to the concert will be distributed at a press conference with the band on Oct. 15. At that time additional ways to get tickets to the show will be announced. The special activities and the concert are being organized in-house by Best Buy. Public relations are being handled by PR21 Canada.