LONDON DRUGS RELEASES NEW COMMERCIALS
By Adnews Staff
London Drugs released two new television commercials in British Columbia, Alberta and Saskatchewan today. The ads were created by Vancouver-based Wasserman & Partners Advertising. Each ad focuses on a department within the store. The first spot focuses on the pharmacy. It depicts consumers who assist family members taking multiple prescriptions. The ad also promotes the London Drugs Better Care pack, which is designed to make it easier for people to take their medications correctly. The second commercial makes use of game show imagery to promote the photography and electronics department. Al Szajman, director of strategic services and promotional marketing for Wasserman, said the ads are a continuation of the campaign that began in March, which also used creative that examined different departments. Last month the company ran a four-week integrated advertising campaign to promote the opening of London Drugs first store in Saskatchewan.