SECOND CUP PROMOTES NEW BLEND
By Adnews Staff
Toronto-based coffee retailer Second Cup is supporting its new early edition blend with a national promotion called "Wake Up with the Rolling Stones in L.A." The new coffee, a blend of Costa Rican, Colombian, Ethiopian and Kenyan beans, is only sold until 11:00 a.m. each day. Until Sept. 29, customers can enter a contest for tickets to see and meet the Rolling Stones in Los Angeles on Oct. 31. Customers receive an entry form when they purchase any Second Cup coffee before 11:00 a.m. Secondary prizes, including a trip for two to see the Rolling Stones in Toronto and ten Second Cup Rolling Stones prize packs, can be won by visiting secondcup.com. A 30-second television ad on CTV and print advertising in The Globe and Mail, La Presse and Le Soleil are promoting the contest. The early edition blend is also being promoted with outdoor creative as part of the company's "Second Cup, First Thing" campaign. Advertising for Second Cup is done by Holmes and Lee of Toronto. Public relations are handled by Strategic Objectives of Toronto.